Week 6: The World In 2013 Poll
It is less than a month before The World In 2013 hits the newsstands and we have another poll question for you. We still have lots of moleskines up for grabs so just answer the poll and we’ll send you one (don’t forget to email lightbulbfactory@economist.com with your details).
Week 5: The World In 2013 Poll
Have you answered any of our questions yet? You’ll receive an exclusive World In moleskine when you do. Answer question 5 below and send us your details to lightbulbfactory@economist.com
Week 4: The World In 2013 Poll
Another weekly poll and another chance to win an exclusive World In 2013 moleskine. If you haven’t taken part in our poll yet, then what are you waiting for? Don’t wait until next year to find out what 2013 holds either – The World In goes on sale on November 22nd. Make your predictions now … Read more
Week 3 of the World In 2013 Poll
Yearning for somewhere to scribble down your predictions for 2013? Answer question 3 in our World In Poll and you could win an exclusive World In moleskine: the perfect notebook for keeping all your ideas in one place.
Week 2 of The World In 2013 Poll
Continuing with our World In 2013 Poll, answer question two for the chance to win a World In 2013 moleskine. We want to know what you think about the year ahead so take the poll and remember to send your name and address to lightbulbfactory@economist.com.
The World In 2013 Poll
The World In 2013, on sale on November 22nd, is filled with opinion and analysis from our experts on what will happen across the world in 2013. Now it’s your turn to have your say.
Advertising agencies: The lion’s Dentsu
LIKE the grey glass that enshrouds its headquarters, Dentsu is impenetrable. It is Asia’s biggest advertising agency, with annual revenues of over ¥330 billion ($4.2 billion) in 2011.
How can marketers take advantage of discounting?
WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing a trick.
Zen and the art of carmaking
IN JAPAN companies are built to last. The world’s oldest firm is a Japanese builder, Kongo Gumi, which dates back to 578. More than 14 centuries later, it sticks to its core business: the upkeep of Buddhist temples in Osaka.
The scent of a city, in a bottle: could you market it?
IS A smell that reminds you of 7.5m people, 17,000 black cabs and one rather hot Tube system something you want to put on your face before a night out?
Intelligent reading
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