• Welcome to The Lightbulb Factory:

    The Economist's Lightbulb Factory spotlights key insights from the pages of The Economist and The Economist Group for people in the communications business. We hope that these insights and trends will inspire your future plans and campaigns. The site also contains feedback from our audience of Ideas People - we have asked them what they think about the trends and the issues raised, to further guide your thinking.

    We will be regularly adding new items to this site and welcome your opinions and feedback about the issues raised.

    NOTE: All items on this site other than the original articles in The Economist and The Economist Group to which they refer have been specially commissioned by The Economist’s Ad Marketing team.

  • Week 6 of our World In 2013 Poll

    Answer all our questions and we'll send you a World In moleskine. See below for details.

Week 6: The World In 2013 Poll

It is less than a month before The World In 2013 hits the newsstands and we have another poll question for you. We still have lots of moleskines up for grabs so just answer the poll and we’ll send you one (don’t forget to email with your details).

Week 5: The World In 2013 Poll

Have you answered any of our questions yet? You’ll receive an exclusive World In moleskine when you do. Answer question 5 below and send us your details to

Week 4: The World In 2013 Poll

Another weekly poll and another chance to win an exclusive World In 2013 moleskine. If you haven’t taken part in our poll yet, then what are you waiting for? Don’t wait until next year to find out what 2013 holds either – The World In goes on sale on November 22nd. Make your predictions now … Continue reading

Week 3 of the World In 2013 Poll

Yearning for somewhere to scribble down your predictions for 2013? Answer question 3 in our World In Poll and you could win an exclusive World In moleskine: the perfect notebook for keeping all your ideas in one place.

Week 2 of The World In 2013 Poll

Continuing with our World In 2013 Poll, answer question two for the chance to win a World In 2013 moleskine. We want to know what you think about the year ahead so take the poll and remember to send your name and address to

The World In 2013 Poll

The World In 2013, on sale on November 22nd, is filled with opinion and analysis from our experts on what will happen across the world in 2013. Now it’s your turn to have your say.

Advertising agencies: The lion’s Dentsu

LIKE the grey glass that enshrouds its headquarters, Dentsu is impenetrable. It is Asia’s biggest advertising agency, with annual revenues of over ¥330 billion ($4.2 billion) in 2011.

How can marketers take advantage of discounting?

WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing a trick.

Zen and the art of carmaking

IN JAPAN companies are built to last. The world’s oldest firm is a Japanese builder, Kongo Gumi, which dates back to 578. More than 14 centuries later, it sticks to its core business: the upkeep of Buddhist temples in Osaka.

The scent of a city, in a bottle: could you market it?

IS A smell that reminds you of 7.5m people, 17,000 black cabs and one rather hot Tube system something you want to put on your face before a night out?


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