Design in the DNA: How a design ethos can drive business growth

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What is the role of design in a 21st century business? For many people, that question may make them think about slick advertising campaigns and plush corporate headquarters.
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Why new ideas are needed to engage changing consumers

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The Big Rethink, London: A panel of business and marketing leaders discuss how to engage changing consumers in an environment of fast-paced change. They discuss how people form opinions about brands today, as well as the role of technology in helping to bring a social, personalised element to customer relationships. Read more

Rethinking language: What words do for brands and businesses

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The Big Rethink, London: Neil Taylor of The Writer speaks about the link between languages and how we think – and highlights the importance of using plain speaking to improve the performance of brands and businesses. Read more

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